DECEMBER







OCTOBER-NOVEMBER

Story Wallpaper





Website Splash

Social Post
JUNE-AUGUST

Social Post






Event Promo

Insta Story



Social Post

Event Promo


Insta Story



APRIL-MAY

Social Post


Event Promo

Story Event Promo


Wallpaper Story

New Life United's (NLU) social media strategy is more targeted to youth and young adults. But since younger audiences are easily distracted by other online sources, diverting attention to their social media presented a challenge. By analyzing which posts were most active and which design trends appealed to them the most, I gathered that data to create a unique profile and identity that speaks to New Life United and inspires young people. To achieve a unique identity while maintaining the NLU brand, I created thematic designs for each month based on an event happening that month.