OCTOBER
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Story Wallpaper
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Website Splash
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Social Post
JUNE-AUGUST
![Social Post](https://cdn.myportfolio.com/072d4dea4c210c56185708b7e5c61f7b/3496cbeb-aae7-4948-b3e7-7cc88bb50d86_rw_1200.jpg?h=7afe40ddd415a74c0da840f8dffeb3d0)
Social Post
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![](https://cdn.myportfolio.com/072d4dea4c210c56185708b7e5c61f7b/8301ac12-c494-4630-80bb-2fed9c819f4c_rw_1200.jpg?h=7a946e910a0de31d8bf7c81a4bcfe826)
![Event Promo](https://cdn.myportfolio.com/072d4dea4c210c56185708b7e5c61f7b/7de9b7b2-9cd5-4b62-a93c-e0c64842e427_rw_1200.jpg?h=aa60f42917b3528db19188d2af8282aa)
Event Promo
![Insta Story](https://cdn.myportfolio.com/072d4dea4c210c56185708b7e5c61f7b/52bc343c-7475-4307-aaf0-4cbeb0107dfc_rw_1200.jpg?h=0c62e0f31e372d2ad616bb6046129dda)
Insta Story
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Social Post
![Event Promo](https://cdn.myportfolio.com/072d4dea4c210c56185708b7e5c61f7b/54519972-1b8e-4726-9e01-69a411d481a6_rw_1200.jpg?h=b231ab9597463641bfc2ff1cbb5a73ec)
Event Promo
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![Insta Story](https://cdn.myportfolio.com/072d4dea4c210c56185708b7e5c61f7b/7e3c6323-d2d4-4263-9875-823413641bc6_rw_1200.jpg?h=6d65a3fa3dc1ae409585493fb0607de0)
Insta Story
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APRIL-MAY
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Social Post
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Event Promo
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Story Event Promo
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Wallpaper Story
![Wallpaper Story](https://cdn.myportfolio.com/072d4dea4c210c56185708b7e5c61f7b/998b9ad4-52a2-42b2-8341-2fc277189ac9_rw_1200.jpg?h=a7188bc76a1b4ea673a5af0a5e7fdd7c)
New Life United's (NLU) social media strategy is more targeted to youth and young adults. But since younger audiences are easily distracted by other online sources, diverting attention to their social media presented a challenge. By analyzing which posts were most active and which design trends appealed to them the most, I gathered that data to create a unique profile and identity that speaks to New Life United and inspires young people. To achieve a unique identity while maintaining the NLU brand, I created thematic designs for each month based on an event happening that month.